How to use the new Pinterest metric to drive traffic

How to use the new Pinterest metric to drive traffic to your blog: an explanation of Pinterest's newest feature, as well as a demonstration of it's best use. This will be a great tool for bloggers! Read all the secrets at gloriousmomblog.com. I got an email from Pinterest last Thursday. I tend to pay attention to those. Pinterest announces a new metric they implemented designed basically to help people like us. Yay! Something for the bloggers, not the other people! If you didn’t get the email, here’s a screenshot:


You can click the image to navigate to the page they promised which provides more information. 

First of all, I found the new feature only shows up in my phone app (IOS), not in the browser. So if you have the IOS app, you might see this:

Using the new Pinterest metric to drive traffic to your blog: an explanation of Pinterest's newest feature, as well as a demonstration of it's best use. This will be a great tool for bloggers! Read all the secrets at gloriousmomblog.com.

See the three bars in the bottom right corner with the number? On some of your pins, this will replace the repin number. I personally find this new method much more helpful, and here’s why: if my repin count is less than a hundred, it means nothing to me. Those repins are most likely a combination of me repinning the pin myself, and other bloggers doing it via share threads. Inorganic engagement. 

Pinterest is the greatest source for web referrals for your blog, but if you're just starting off as a blogger, or even if you've been blogging for a while, it can be hard to know where to begin! This ebook shares the basics of Pinterest in detail, provides regular recaps with simple assignments for the busy blogger, and also shares Pinterest secrets, all to help you grow your influence through Pinterest. Even if the engagement is organic, I don’t really care that much about repin rate. I care about click-throughs, and that is what the new metric is measuring for me. The number you see next to the three vertical bars measures engagement, and what’s even better, it measures it for that specific pin. So the “dealing with the mean people” pin is one that I pinned from my blog. If other people pinned it directly from my blog as well, those pins will have a different number. 

If you still care about your repins, you can see how many boards the pin has been saved to by clicking on the pin. I was promised in the email/web page that clicking on the icon would give me more statistical information on the pin. I haven’t seen that yet. 

Using the new Pinterest metric to drive traffic to your blog: an explanation of Pinterest's newest feature, as well as a demonstration of it's best use. This will be a great tool for bloggers! Read all the secrets at gloriousmomblog.com.
You can, at least, see the difference between repins and total engagement. 

So how does this affect my traffic, you ask? Why should I care? Because, as a good blogger you should be making multiple pins for each post. Those pins should have different titles and designs,  even if they differ slightly from your blog post titles. What this new metric is going to tell you is which of your multiple pins are performing best for a post. For example. I posted a screenshot of my “dealing with the mean people” pin (my actual blog title for that is “how to respond when people mistreat you”).  Below is another pin for the same post:Using the new Pinterest metric to drive traffic to your blog: an explanation of Pinterest's newest feature, as well as a demonstration of it's best use. This will be a great tool for bloggers! Read all the secrets at gloriousmomblog.com.

Can you see how the engagement level is around ten times as much for the previous pin? So now you know which pins you should focus on during your repin routine. I would put the ones with the highest engagement in threads as well. 

Before the new metric, you’re somewhat guessing which pins to focus your attention on. You’ll have some idea from your blog stats, but you can get real specific and focused by using the numbers from your pins. It’s possible you can even detect patterns about how some pins tend to do better than others … but I’m not sure if THAT is possible. Who knows, with these pinners!

If you need that extra boost to increase your followers and your Pinterest referrals, I have a free one week Pinterest growth challenge that can help you do just that. Click here to sign up for the challenge and receive daily emails for a week with guidance and instructions. 

Sooooo … I’m having trouble with my Pinterest buttons on this post (go figure). They pin the image but don’t save the link. If you want to pin this for later, click here

Using the new Pinterest metric to drive traffic to your blog: an explanation of Pinterest's newest feature, as well as a demonstration of it's best use. This will be a great tool for bloggers! Read all the secrets at gloriousmomblog.com.
Using the new Pinterest metric to drive traffic to your blog: an explanation of Pinterest's newest feature, as well as an example of its best use. This will be a great tool for bloggers! Read all the secrets at gloriousmomblog.com.
Using the new Pinterest metric to drive traffic to your blog: an explanation of Pinterest's newest feature, as well as an example of its best use. This will be a great tool for bloggers! Read all the secrets at gloriousmomblog.com.

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